Angel Lewis

Judo Bank | Challenger Traits


Project Director / Producer


Judo Bank


February – July 2022

At the heart of the ‘Challenger Traits’ campaign are six core traits – defiant, courageous, tenacious, daring, inquisitive and decisive – that both showcase the spirit of Australian SMEs and highlight Judo’s unique relationship banking approach.

‘Challenger Traits’ will ran nationally in Australia across large format outdoor, press, radio and digital.

Strategy Partner: Jim Ritchie

Design Partner: Tom Hutcheon

Creative Partner: Laurel Davis

Project Director: Angel Lewis

Associate Client Partner: Louisa Webb

Associate Design Partner: Georgia Lowes

Copywriter: Damian Asling

Senior Designer: Buffi Spence

Senior Designer: Thomas Francione

Studio Manager: Tina Rodi

Courageous 30" Radio

Daring 30" Radio

Defiant 30" Radio