- ROLE

Producer

- FOR

La Trobe University

- DATE

January 2015

- TYPE

Installation

- URL

http://1dentities.tumblr.com

La Trobe University were the official learning partners of the Jean Paul Gaultier exhibition and the NGV in 2014. As part of ‘Friday Nights at NGV’ they challenged the identity of visitors with an installation we built asking ‘can you define yourself in just one word?’ over a period of 10 Friday nights in November, December and January 2014.

La Trobe’s aim was to collect as many of these one word identities as humanly possible and in first night we collected over 150, which was way above the expectations. The installation captured a portrait of the subject to add to their #1DENTITIES collection. The university is ultimately looking to find insight into how we all define ourselves.

Creative Director: Tim Holmes

Creative Team: Holly Burgess & Lucy Logan

Agency: JWT Melbourne

Production Company: Airbag Productions

Director/Technologist: Steven Nicholson