Diet Coke


This was the the ‘re-launch’ of Diet Coke, when the brand attempted to attract male drinkers (before Coke Zero was launched) and then the ‘re-launch’ of the ‘Diet Coke Break’ two years later (the TVC had the girls in the elevator)

The Tortoise campaign was created by Mark Orbine and John Mclaughlin, and shot in Cape Town.
Designed by Mike Heath.

Silver bottle and Diet Coke Break campaigns were created by Mareka Carter & Kimberley Gill.
Designed by Adam Edwards.

All campaigns Creative Directed by Rooney Carruthers.

Campaigns were live in 2005-2008


Project Manager


VCCP London


Print & Design