While at W+K I worked on this campaign with Rob Doubal & Lawrence (Lolly) Thomson.
We commissioned Jonathan Knowles to shoot the bottles and the splash/spin. He did this in his studio in Hammersmith, there was a lot of splashing and throwing of Nestea and we went through about 40 litres of the stuff!
We also commissioned Dan Tobin Smith to produce a photographic spin image with real tea leaves and lemon slices, this was a very detailed set up in his studio in Shoreditch.
We commissioned illustrators Alex Trochut, Cody Hudson and Supermundane to produce their interpretation of The Start of Something Different (I left W+K to go to AMV so unfortunately I did not see this illustration process through)
Live in Europe, South America & Australia
Creative Directors: Rob Doubal & Lawrence Thompson
Designer: Jo Glover
Agency: Wieden + Kennedy London
Photographer: Jonathan Knowles
Retoucher: Stanley’s Post