Kidsafe | Nothing is Everything

Kidsafe - Nothing is Everything 45"

Kidsafe - cutdown Keys 10"

Kidsafe - cutdown Driveways 10"

Kidsafe - cutdown Pools 10"

Kidsafe - Child Restraints 10"

Kidsafe - Hot Cars 10"


Nothing is Everything

Every year around 150 Australian children are killed by an unintentional and sadly preventable injury. Kidsafe’s latest campaign highlights the world they’re trying to create and reminds everyone of the role they play in ensuring nothing happens to kids. Nothing happens means 68,000 children aren’t admitted to hospital every year due to serious injury. Nothing happens means 5,000 children a year don’t have to live with the lasting impacts from avoidable injuries. Nothing happens means parents never have to deal with a lifetime of sadness and regret. Nothing happens means there’s everything to celebrate.

Founder + Creative Partner: Jim Ritchie
Design Partner + Co-Founder: Tom Hutcheon
Associate Creative Partner: Siobhan Fitzgerald
Creative Associate : Rhiannon Crane
Creative Associate: Chloe Herbert-Smith
Design Associate: Liz Kruchkoff
Director: Lumberfly
Production Company: Airbag Productions
Airbag Producer: Nick Venn
Sound: Front Of House




Kidsafe Victoria


June 2021