Judo Bank | Challenger Traits

Courageous 30" Radio

Daring 30" Radio

Defiant 30" Radio


At the heart of the ‘Challenger Traits’ campaign are six core traits – defiant, courageous, tenacious, daring, inquisitive and decisive – that both showcase the spirit of Australian SMEs and highlight Judo’s unique relationship banking approach.

‘Challenger Traits’ will ran nationally in Australia across large format outdoor, press, radio and digital.

Strategy Partner: Jim Ritchie
Design Partner: Tom Hutcheon
Creative Partner: Laurel Davis
Project Director: Angel Lewis
Associate Client Partner: Louisa Webb
Associate Design Partner: Georgia Lowes
Copywriter: Damian Asling
Senior Designer: Buffi Spence
Senior Designer: Thomas Francione
Studio Manager: Tina Rodi


Project Director / Producer


Judo Bank


February – July 2022